Canetta

Context & Goals

Canetta wanted to support its rapid growth with a digital showcase that matched its vision: making natural wine simpler, more fun, and above all more mobile. The existing website neither reflected the brand’s energy nor its international ambitions.

Our Approach

1. Research & Strategy
We analyzed Canetta’s customers: young, urban, sensitive to aesthetics and brand storytelling. The goal was clear: to make the website a tool for conversion, brand image, and education around natural wine.
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2. UX/UI Design
On Figma, we designed a smooth and vibrant experience aligned with Canetta’s identity. Simplified navigation, bold visuals, and highlighting partner winemakers helped create a strong, recognizable, and accessible universe.

3. Web Development
The site was developed on Shopify, optimized for international delivery, click & collect, and B2B sales. Particular attention was given to mobile performance, usability, and content management autonomy.

Results

A livelier, more engaging, and more consistent website with Canetta’s ambitions: making natural wine the norm, not the exception. Since launch, the brand has seen a clear improvement in user experience, a higher conversion rate, and renewed interest from international distribution partners. Canetta.net is now a key tool for direct growth and brand image.